Definition of Sales Letter
A sales letter is a write up or video that explains the value of your product/services into detail with the aim of convincing the prospect to understand it and eventually buy it.
Functions of a sales letter
1. It helps your prospects to understand what is in for them. The will be able to understand what they will benefit after using your products/services. It is worthy of note that customers will never buy your products and services if they don’t have clear understanding about it. Nobody makes purchase if he/she don’t understand the value of your products and services.
2. Sales letter helps you to achieve what is called KLT. This is necessary for any transaction to take place. K= Know you L= Like you and T=Trust you.
3. It gives you more time to explain and even inject emotions that will cause your prospect to buy your products and services.
4. This is where you actually convert all your ads to sales.
5. You will have enough time to answer frequently asked questions (FAQ) about your products and services. This will save you a lot of time instead of having to explain and answer all your prospects every time. There are common questions always asked so you will answer them here.
6. You will be able to disclose the price of your products and services here.
7. You will be able to use Blind Spot Method here. What is blind spot method? If you are running ads on Facebook, there are some words and pictures (eg Before and after pics), videos you won’t be able to use due to ad policy violations. But since your sales letter is no longer on Facebook you are free to use any word/phrase, image or video you want as long as it is going to communicate the value of your products/services. This is best way to sell health products like weight loss, wrinkle remover etc.
Advantages of Video Sales Letter (VSL) Hosted on Youtube.
A video sales letter (VSL) is a sales letter that is in video format. It could be a recorded video or a live video.
Here are the advantages of using a video sales letter to sell your products and services. Note for these advantages to work for you it must be hosted on Your Youtube Channel.
1. Youtube will help you follow up on your prospects through recommended videos. Did you notice that anytime you watch a video for a long time before you click out, as from that moment you will start seeing videos from that channel. This is exactly what is going to happen to your prospects. Whether they watch the video till the end or not as long as they watched the video to certain percentage as from that moment they will start seeing your videos from your channel, this is a way of reminding them of your products and services. Youtube is doing this for you on Autopilot even when you are asleep.
2. Your prospects will have opportunity to study you more by watching other videos on your YouTube channel until they are fully convince to buy your products and service.
1. It can help you earn passive income from AdSense. I have lots of subscribers that have not yet purchased my products and services. As long as they are watching my videos including vsl I will be earning some income.
Advantages of automated VSL (WEBINAR)
1. It helps you to host a recorded video that looks like live webinars to your prospects. This will help you host webinars with ease. For you to host a live webinar you will need sophisticated equipment and good network but with automated webinar all you need is well recorded video. Upload it and copy the link to everwebinar.com when it is time to go live it will go live as if it is a live webinar. You can go about your other businesses while your webinar is live.
2. It will help you to host a webinar all day even when you are asleep or probably don’t even have power supply. Etc.
3. It creates connections between you and your prospects.
If you are looking for a platform that can help you host an automated webinar with ease, then everwebinar.com is one of the best options.
ADVANTAGES OF EVERWEBINAR
1. With their automated webinar features you can host multiple webinars in a day without stress.
2. You will be able to sell your products and services on autopilot (passive income).
3. They can help you collect leads and send reminder messages to your prospects everything fully automated.
4. The replay videos will be available automatically for your prospects according to your settings all automated.