It’s easy to fall into the habit of waking up, thinking about stuff, grinding, and then doing the whole thing all over again the next day.

While there’s nothing wrong to this cadence, most of fail to see how talking to the customer routinely is good not just for breaking things up, but also for the intel we can get to drive our grinding, hustling and thinking.

You should be talking to your customers and clients all the time, or as often as possible.

This will improve your sales processes, sales results and marketing communications.

When you talk to your customers all the time, you start getting a fair sense of what they like, what was effective, what happened poorly, and what could’ve been done better.

When you have all this information on hand you now now know what to do, and most importantly, what to avoid or to cut out.

When this become a regular part of the feedback cycle for your business, there’s no other way for you to go but up.

There’s no conceivable way that this isn’t a good practice for your business.

So pick up the phone and call your customers, even if they aren’t buying anything today.